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'Sales of Hair Wax' category during Jan2017-Dec2018 in Japan (Source Mandom corp.)
MOVING RUBBER
ABOUT MOVING RUBBER
Apply small dab onto the palm of your hand. Rub hands together spreading evenly until transparent. Try to also get it between your fingers.
Work wax into hair moving from the nape of the neck to the forehead. Spread evenly from roots to tips. Leave bangs untouched.
Pull hair upwards so to form a straight line from forehead to the nape of the neck. Use an upward sweeping motion by interlacing the fingers of both hands. Don’t forget the back of the Mohawk line. Don’t touch the bangs yet. Note: The Mohawk line is the band of hair running from the center of your forehead to the back of the head.
Grab bangs lightly and pull in an upward motion to stand hair up.
Make hair bundles by twisting from the root. Make tapered hair bundles all around the top of the hair. Pinch hair evenly, starting from the center and moving towards the tips.
Spiky Edge: Create spikes that hold x Restyle again and again
Ultra-hold, from roots to tip.
Bouncy finish; Create movement even when shape is lost.
Paraben-free
Spread on the palms of the hands. Apply a small amount on your fingertips. Rub hands together spreading evenly until transparent. Try to also get it between your fingers.
Work wax into hair moving from the nape of the neck to the forehead. Spread evenly from roots to tips. Leave bangs untouched. Also apply it to the sides in the same way, moving from bottom to top.
Slick down the sides of your hair and pull hair at the back of the neck towards the front. Roughly press down the sides of your hair using your fingers as a comb in a zigzag motion. This adds movement to the wave, and also slicks down the hair at the sides. Pull the hair at the neckline to the front alongside the neck. Add movement to the neckline, and arrange the outline of the back.
Twist hair on the top center of your head to create bundles. Make tapered bundles of hair around the top of your head, while arranging an outline. Pinch hair, starting from the middle moving outwards towards the tips. To prevent the tips of the hair bundles from being too sharp, don’t pinch the hair tips.
Arrange the bangs. To arrange the bangs you need not apply extra wax. Do not pinch or twist; simply use your fingers to separate the hair flow.
3D bundling: Create movement just as you want x Restyle again and again
Coats down to hair ends; Powerfully styles in bundles
Bouncy finish; Create movement even when styling is lost.
Paraben-free
Apply a small amount of product to the palm of your hand. Apply a small amount on your fingertips. Rub hands together spreading evenly until transparent. Try to also get it between your fingers.
Apply wax to hair in stages. Work in product evenly beginning from the back of the head to the sides, and then to the top. Leave bangs untouched. Move from the nape of the neck toward the top, making sure product is blended evenly throughout hair. Also apply it to the sides in the same way, moving toward the top. Leave bangs untouched.
Calmly smooth down hair. Using your fingers as a comb, press down the sides of your hair in a zigzag motion.
Using the pinching technique, hold the top of the hair to create height and movement. Rub a small amount of wax onto your hands again. Use your fingers to lightly massage wax onto the top of your hair. Create hair bundles by teasing and pulling the tips with your fingertips. Create hair bundles starting from the back and moving towards the front.
Smooth down the hair at the back of the neck and arrange the bangs. Now stand up the backof the hair close to the neckline. Use the small amount of wax remaining on your fingers to arrange the bangs.
Almighty flexible: Exquisite style hair flow x Restyle again and again
Created well-balanced movement & compact control
Bouncy finish; Create movement even when styling is lost.
Paraben-free
Spread on the palms of the hands. Apply a small amount on your fingertips. Rub hands together spreading evenly until transparent. Try to also get it between your fingers.
Apply wax in several stages by softly stroking the hair. Apply product in stages using a slight waving motion with the hands. It does not matter where you start from.
Work wax lightly into the middle of the hair and move outwards towards the tips. Move from front to back.
Using your fingertips, stagger hair bundles from the middle.
Tuck hair behind the ears. Ruffle only the hair tucked behind the ears so it can appear natural.
Handmade perm-look: Grab and arrange freely x Restyle again and again
Fix style in bouncy perm-look
Bouncy finish; Create movement even when styling is lost.
Paraben-free
Spread a small amount on the palms of your hand. Rub hands together spreading evenly until transparent. Try to also get it between your fingers.
Work wax into hair by ruffling hair with your fingers and starting from the back of the head. Make sure product is applied evenly to both the sides and the top of your head. Leave bangs untouched. Apply by moving from the nape of the neck toward the top. Work product through hair in an opposite direction of your natural hair flow. Also apply it to the sides in the same way, moving from bottom to top. Leave bangs untouched.
Slick down the sides of your hair. Roughly press down the sides of your hair using your fingers as a comb in a zigzag motion.
Tease hair all over your head and pinch hair into bundles. Tease hair ends and pinch to create small hair bundles all over your head.
Arrange the bangs. Arrange the bangs, and make a part.
Airy floating feeling: Arrange light and non-sticky style x Restyle again and again
Lifts from roots up gently and lightly
Bouncy finish; Create movement even when styling is lost.
Paraben-free
Spread on the palms of the hands. Rub product on your fingertips. Because it’s a wet-type agent, use two or more fingers to scoop out a moderate amount. Spread it evenly across the palms.
Using your hands, work the product evenly into hair. Run your fingers through your hair. It doesn’t matter where you start. Start from where it’s easy to apply. Blend from the roots to the tips of your hair. Add product in several stages until your entire hair has an evenly applied wet-look gloss.
Apply the wax evenly and in stages careful not to miss any hair beneath or at the back of the head. It’s easy to forget the parts where hair is cut short. To ensure even application, be sure to blend it in sufficiently in these parts, too.
Grab the top to create volume. Make a hill-shaped silhouette to emphasize the line in the center.
Next, style hair by lightly pinching and arranging the bangs to your desired look. Adjust the fall of the hair over the bangs. Applying movement makes it’s easy to arrange the hair to the style you have always wanted.
Wet & Hard: Create beautiful gloss x Restyle again and again
Produces even shine, finishing in full and firm styling
Bouncy finish; Create movement even when styling is lost.
Paraben-free
Spread on the palms of the hands. Apply a small amount on your fingertips. Rub hands together spreading evenly until transparent. Try to also get it between your fingers.
Work wax into hair moving from the nape of the neck to the forehead. Apply it quickly in several stages, moving from the roots towards the tips of your hair. Apply product in an upwards movement starting from the nape of the neck towards the top of the head. Work your fingers into the base of the hair and sweep upwards to form strands. Now, spread a small amount on the palms of your hands and apply it from the side to the front of the head in the same way.
Pinch and rub the roots of the hair at the center of the head.
Apply product beginning from the roots of the hair to the middle using a pinching motion. To get a more defined look, create loose bunches of hair. Don’t rub the hair too much, and don’t twist it.
Put the bangs up. Using the excess product on your hands, pull forelock upwards with pinching to show a forehead and arrange it.
Non-shiny mat quality: Play with style with no flattening x Restyle again and again
Reduced shine & style that keeps well
Bouncy finish; Create movement even when shape is lost.
Paraben-free
Take an appropriate amount of wax with finger tip and blend well using fingers.
Spread the wax throughout the hair from the top and the roots of the hair bangs.
Raise the hair by brushing your bangs in an upward motion.
Hold the hair at the back by pressing down in a sidewards motion.
Mat and hard lift up with long lasting × Can re-style as many times as you like
Strong hold yet easy to wash-off
Elastic finish, easy re-styling even after a style is lost.
Paraben-free